The Coach's Critical Error? Taking On The Executives and the Unassailable Leadership Tier

Itranspired he could survive a loss to Grimsby. He weathered a decisive continental showpiece against a particularly poor Spurs sides in living memory. He could survive home defeats to West Ham and Wolves, a lowly league position, the tactical inflexibility, undermining the team's most promising homegrown talent, a poor winning percentage, calling the squad the worst in Manchester United history. Yet, there existed a single opponent against whom Ruben Amorim would not be allowed to engage. You come at Jason Wilcox, you had better succeed.

Unfortunately, like many a top-flight defender in Blackburn’s championship 1994-95 season, the coach came at Jason Wilcox and seems to have missed. Even the most casual observer can see the irony here: a coach who often railed his squad for failing in individual battles succumbing in the face of the white heat and formidable presence of a England's top division's most intimidating football executives.

And frankly, this entire bruising episode seems to paint Jason Wilcox in a different perspective. Perhaps it might have been tempting, given his brief stint in a similar role at Southampton, to view him as little more than a functionary within the club's structure: an individual who owed his position as much to his friendship with his former boss Omar Berrada rather than any demonstrable skill. How mistaken everyone was. By masterfully outsmarting United’s feted head coach, as he outmanoeuvred the unfortunate Dan Ashworth before him, he has demonstrated as one of the sport’s true generals: a strategic mind of which United’s competitors are now rightly wary.

A Strategic Clash Regarding System & Philosophy

For example, this was the director , after being involved in the hierarchy that hired the rigid 3-4-3 advocate the coach originally, played a key role in attempting to convince Amorim to ditch his beloved formation. Unsurprisingly, these entreaties were resisted. However, such directives hold greater authority when issued from the mouth with the impeccable soccer background he possesses, a veteran of three England caps and a role in a title-winning side decades past.

Perhaps in time Jason Wilcox may be persuaded to explain his thought processes publicly. Maybe one day he might be asked why Amorim is departing with full compensation, with no compensation reduction clause in place. The director speaks rarely publicly, for excellent reasons. The real thinkers of this sport – men like Jason Wilcox – function on a plane exceeding our mundane comprehension. If he ever did speak, probably all we would hear is a series of high-frequency signals and complex calculations. Desiring an explanation is not the same as being prepared to receive.

The INEOS chief allegedly proposed using the winger in a defensive role.
The club's co-owner reportedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

The Supreme Authority Behind Command

But of course, in training our focus on Jason Wilcox we overlook the true genius behind the club's current leadership. The director is, after all, merely executing the directives of his superior the billionaire owner, who privately has emphasized his desire for a four-man defense. It is reported, Ratcliffe has also suggested deploying the forward in a wing-back role. The owner is eager for United to adopt data science and analytics. Per reports, during a leadership summit early in his minority ownership, he declared that the team's approach to football “shall be determined by this group”.

After all, Ratcliffe is a specialist in this technical football matters, leveraging his background in industry and yachting. Above all he is immensely wealthy, and it is known, the wealthy are superior: more perceptive, sagacious, strategically brilliant, simply superior. Whom else could one trust to oversee a strategic plan of cost-cutting, the building of a modern arena that appears a lot like someone’s leftover knitting, the acquisition of a new striker?

A New Soccer Order: Directors Above Coaches

This is a trend that is becoming prevalent at the elite levels of the game. Historically, teams mistakenly entrusted big footballing decisions to low-level employees like managers, talent spotters – players themselves. Perhaps it was once possible for a young, innovative manager with ideas and energy to join a club and see their vision through to completion. But how many businesses have these guys established? What number of mass redundancies have they overseen? Far preferable to place the real power where it rightly belongs: the leadership tier, the open-necked shirt brigade, the guys with the jaw-dropping LinkedIn profiles. It is wiser to determine the tactics by the directors and hire someone who can tailor their methods accordingly. If coaches were formerly chefs, they are now more akin to delivery personnel: not responsible for the food, but still ultimately answerable should it be delivered poorly or leaks out to meet standards.

Nowadays, a coach's role has become less about defining the vision and more about selling it: the receptionist of the operation, the public face of an organisation they can do little to change. A coach at Chelsea leads a team of very young players into Europe and wins two medium-sized trophies, and essentially is dismissed for talking. Wilfried Nancy finds his reputation ruined whereas the people who hired him continue to make errors another day.

A Neoliberal Game: Accountability for the Coaches

And perhaps in a small way this is simply corporate governance in action: the elevation of a gilded elite who can never be wrong, whose choices remain untouchable, whose mistakes can always be resolved by sacking without explanation. Hire the system coach and then dismiss him for using too much that system. Hire the project manager and later bin him for taking too long. And above all show gratitude; for your modest increases in ticket costs, for your new summer signings, for the reality that the adults – however well qualified – remain in control.

Jessica Davidson
Jessica Davidson

Marcus is a senior software architect with over 15 years of experience in fintech and enterprise solutions, passionate about scalable technology.